SWMN CEO Program Begins This Fall

Student Entrepreneurs To Begin School Of Real-Life Business
Posted on 08/09/2018
3 Luverne BPA Students Pose For PhotoBY:
LORI SORENSON- Rock County Star Herald

When area students return to school this fall, a select group of 20 will be involved with a whole new type of learning.

Twenty students who were selected for the Southwest Minnesota chapter of Creating Entrepreneurial Opportunities (SWMN CEO) gathered at the Palace Theatre Saturday to learn about their upcoming school year.

The program is designed to take students out of the typical classroom environment and into the world of business to encourage local entrepreneurial ventures.

Luverne artist and businessman Cody Henrichs facilitates the class for SWMNCEO.

“It’s one part teaching real-life skills and another part designing their futures,” he told the Star Herald last fall for a story about the program.

“It is the goal of this program to take our kids … to the people who do this stuff for a living.”

Instead of meeting in a classroom for the 10-month course, Henrichs arranges face-to-face meetings with business professionals at their offices.

Each day of the school year the students’ first couple of hours will be spent outside the traditional classroom.

The students will learn how to start their own business through actually doing it along with hearing from speakers and touring local businesses.

The local CEO course uses the model developed by the Midland Institute for Entrepreneurship in Effingham, Illinois.

In the model each student develops a detailed business plan, which he or she presents at a spring trade fair.

“This program is about opening up all the possibilities and find people who can make it happen,” Henrichs said.

The Southwest Minnesota CEO Program is one of 37 locations offering the Midland Institute class.

Many students developed their high school plans into actual businesses, many of them in their hometowns.
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